The fabric is coloured in a zero waste unit using Oeko-Tex & GOTS certified dyes.


Dyeing is one of the hardest stages to be kind to the environment and whilst also being commercially viable. Hardcore environmentalists love the vegetable dyes. But for KTO we find they don't create consistent colours, often fade quickly (not ideal) and don't give colour vibrancy.

We are totally open to anyone who can prove otherwise!


We’ve gone for a mixture of aesthetic quality and environmental care with Global Organic Textile Standard dyes.

Once the knitted fabric arrives at the dyeing unit, we use low-impact dyes that don’t contain toxic metals and are azo-free (meaning they don’t release harmful cancerous substances).

WIN for everyone.


We went to crazy lab, where they test the dye colours to ensure they are the exact colour shade

(there is over 10 million colour shades incase you were wondering).

Once the colour is perfected, these huge washing machine like containers are set in motion to dye the fabrics. 


The fabrics are then cleaned, dried and inspected to ensure they get to factory in top notch condition.

You thought that was it? There is so much more. 


India has not had rainfall for two years now, because so much waters used to make our clothes funky colours. Many dyeing units have been shut down so water can be preserved for drinking.

Shakthi has stayed open because it's awesome and has one of the most pioneering filteration systems.

(and looks like a theme park).  


Shakthi is still running because they filter reuse 95% of the precious water to run the factory. They do it to such a high standard that it creates drinkable water again (trust us we've tried it).

The remaining 5% is evaporated and any remnants from the dye process are used to make bricks and for laying roads.

This stops dye water being disposed into local communities water sources which usually happens (we're so no about that). 


For the adventerous ones:


Show me more of that good stuff: