Privacy Policy

Know the Origin (“we") are committed to protecting and respecting your privacy.

This notice (together with any terms of use on our website, any contracts between us and any other documents referred to in this notice) sets out the basis on which any personal data we collect from you, that you provide to us, or that we obtain about you from other sources, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting any of our websites, or by providing us with any information about yourself, you are accepting and agreeing to the practices described in this notice.

For the purpose of and thereafter the General Data Protection Regulation (Regulation (EU) 2016/679, the “GDPR“) as amended, supplemented or replaced from time to time (“Data Protection Law“), the data controller is Data Manager, Edmends Limited, trading as Know the Origin, with registered number 14368000 and registered address Suite C2 Horsted Keynes Business Park, Cinder Hill Lane, Horsted Keynes, West Sussex, United Kingdom, RH17 7BA.

We have appointed a Data Protection Officer for the purpose of Data Protection Law who is contactable at:

1. Information we collect from you

We will collect and process the following data about you:

1.1. Information you give us. 

This is information about you that you give us by filling in forms on our website ("our site") or by corresponding with us by phone, e-mail, while you are in-store or otherwise. It includes information you provide when you register to use our site, create an account, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other Know the Origin social media functions, enter a competition, promotion or survey, and when you report a problem with our site, products or services and when you apply for a job via our site. The information you give us may include your name, address, e-mail address, phone number and payment information. If you provide any information about any other individuals such as friends, family or colleagues, you warrant to us that you are entitled to provide that information to us and to authorise us to process it on the same basis as we will process the rest of the data you provide about yourself.

1.2. Information we collect about you. 

With regard to each of your visits to our site we will automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
  • information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.
    With regard to newsletter emails you sign up to receive from us, each email collects:
    • Information about you, using industry standard technologies including pixels which will track email opens (if you have images enabled in your email client/mailbox). This is the standard approach for measuring open and click rates, and is used by all email platforms in the market.
    • All links in emails are proxied through a link redirection service that records data for each link clicked. This leads to a set of events which includes:
      1. Event type (delivery, bounce, open, click, spam complaint, unsubscribe)
      2. Email address of the recipient (which you will have provided)
      3. IP address of the recipient (in the case of open and click)
      4. GEO location based on IP address (city level) (in the case of open and click)
      5. Device type (mobile/computer/tablet) and browser (i.e/firefox/chrome/safari).

1.3. Information we receive from other sources.

This is information we receive about you from sources other than directly from yourself, which may include social media such as Linked In, Facebook, Twitter and Instagram. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers).

  1. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy further down on this page.

  1. Purposes for which we may process the information

We use information held about you in the following ways:

3.1. Information you give to us. 

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to update you with regard to the progress of orders that you have placed;
  • to resolve any queries you may have regarding orders that you have placed;
  • to administer any loyalty, discount or other such cards or initiatives that we may operate from time to time;
  • to initiate any product recalls or provide any important information to you relating to products that we supply;
  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  • to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing consumer customer, we will only contact you by electronic means (e.g. e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you unless you have consented to receive wider communications. If you are a consumer and are not an existing customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick as applicable the relevant boxes situated on the form on which we collect your data or notify our in-store staff accordingly when they attempt to collect your information;
  • to notify you about changes to our products or services;
  • for fraud prevention;
  • to ensure that content from our site is presented in the most effective manner for you and for your computer or other device;
  • to make decisions as to whether and on what terms to offer credit;
  • if you have submitted a job application, in order to evaluate and manage that application.
  • Please note that, where you are asked to provide information to us which is of a sort that is necessary to enable us to perform a contract or fulfil a request that you make (e.g. contact, delivery or payment information) it is a requirement for us to enter and perform such a contract or fulfil your request that you provide that information – if you do not do so, we may not be able to perform your contract or fulfil your request.
    3.2. Information we collect about you.
    We will use this information:
    • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    • to improve our site to ensure that content is presented in the most effective manner for you and for your computer; 
    • to allow you to participate in interactive features of our service, when you choose to do so;
    • as part of our efforts to keep our site safe and secure;
    • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
    • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
  • 4. Disclosure of your information
    4.1. You agree that we have the right to share your personal information:
    4.1.1. For administrative purposes, any of our group undertakings, as defined in s1161(5) of the UK Companies Act 2006 and also including any undertaking which is under 50% or more ultimate common ownership with Know the Origin, provided that they either:
  • (a) are within the European Economic Area;
    (b) are in a country that the European Union has decided has adequate data protection laws in place; or
    (c) have provided appropriate data protection safeguards of the sort approved by the European Union and provide effective rights and remedies for you.
    Any use by other group members of one group member’s personal data beyond administration will be subject to all the requirements of Data Protection Law. In particular, we may only pass such data to them for their marketing purposes if you have consented to that.
    4.1.2. With selected third parties including:
    • payment service providers for the purposes of authorising funding of the orders you place. We do not store your payment (debit or credit) card data in our systems, all data is securely transmitted to our service providers, after which we store limited transactional data such as authorisation codes together with your order information.
      If you choose to use Paypal to fund your order, your browsing session is securely passed over to Paypal, who provide us with authorisation codes when you return to our site to complete your order. We have no visibility of your Paypal account or your interaction with Paypal.
    • advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.  We do not disclose information about identifiable individuals to our advertisers, but we will provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience
    • analytics and search engine providers that assist us in the improvement and optimisation of our site
    • to our third party service providers and partners who provide data processing services to us (for example,to support the delivery of, provide functionality on, or help to enhance the security of our Online Properties), our Payment Providers or those who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information.
    • third party payment processing services (including Worldpay and  Paypal). 
  • 4.2. Additionally, we may disclose your personal information to third parties:
    4.2.1. If we outsource any aspect of our business or systems, then we may disclose your personal data to our service provider(s).
    4.2.2. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
    4.2.3. If we or a substantial part of our assets are acquired by a third party, in which case personal data held by us about our customers may be one of the transferred assets.
    4.2.4. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply the terms of any agreement or policy to which we are a party, or to protect the rights, property, or safety of our business, our customers, or others. This may include exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

    5. Legal basis of processing
    5.1. Data Protection Law requires us to meet at least one “legal ground“ for processing, currently set out in Article 6 of the General Data Protection Regulation. The grounds applicable to the personal data to which this notice relates are:
    5.1.1. Where the processing is necessary for us to perform a contract that you are party to, or to take steps at your request prior to entering a contract, that is the ground on which we are processing that data;
    5.1.2. Where the processing is necessary for compliance with a legal obligation to which we are subject, that is the ground on which we are processing that data;
    5.1.3. Where processing is necessary for the purposes of our legitimate interests or the legitimate interests of a third party, that is the ground on which we are processing that data, provided that your fundamental rights and freedoms which require protection of your data override those legitimate interests (our legitimate interests comprise the management, marketing and promotion of our business, products and services, and the supply of our products and services, and the recruitment and management of staff);
    5.1.4. If you have given your consent to our processing the data, that is the basis on which we are processing that data.
    If more than one of the above grounds apply to the processing of data in question, the applicable ground will be the one that is set out first above.
    5.2. Special categories of personal data
    If you provide us with any special categories of personal data (that is to say information as to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, sex life or sexual orientation or genetic or biometric data) or personal data relating to criminal convictions and offences, then unless you provide that information to us in a recruitment or employment context (in which case please see below) it is a condition of us receiving that information that you expressly consent (and you hereby do) to us processing that personal data for the purposes set out in clause 3. Accordingly, if you do not want us to process any such categories of personal data, please do not provide it to us.
    If you provide us with any of the above types of data in relation to a job application or in the context of your work with us, the information will only be used so that we can monitor our compliance with the law and best practice in terms of equal opportunities and non-discrimination and, where applicable to review and keep under review your ability and suitability to carry out the work for which you may be employed and any health and safety issues.

    6. Where we store your personal data
    6.1. The data that we collect from you will be stored on our servers or those of our service providers. It will not be transferred to, and stored at, a destination outside the UK or the European Economic Area ("EEA") unless:
    6.1.1. to one of our group undertakings to which section 4.1.1 above applies; or
    6.1.2. to a processor acting on our behalf which is either (i) within the EEA, or (ii) in a country that the European Union has decided has adequate data protection laws in place, or (iii) has provided appropriate data protection safeguards of the sort approved by the European Union and provide effective rights and remedies for you.
    6.2. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential, and for all use made of your account with such password. We ask you not to share a password with anyone.
    6.3. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted via the internet; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

    7. Length of data storage
    Our policy is to ensure that personal data is only stored for as long as is necessary for the purposes set out at section 3 above. This may vary according to the type of information and the specific applicable purpose(s). We have a detailed data retention and destruction policy which governs the length of time for which we hold your data in personally identifiable form. The timing of our retention, anonymisation and/or destruction of your personal data is determined according to the criteria set out in that policy. We can provide you with relevant details applicable to your data on request – please see section 8.2 below as to how to request this information.

    8. Your rights
    8.1. You have various rights under Data Protection Law. These include:
    8.1.1.   The right to ask us not to process your personal data for direct marketing purposes, even if you have given consent;
    8.1.2. If our processing is based on your consent, the right to withdraw any consent you may have given for our processing of your data – if you exercise this right, we will be required to stop such processing if consent is the sole lawful ground on which we are processing that data;
    8.1.3. The right to ask us for access to the data we hold about you (see section 9 below for further details);
    8.1.4. The right to ask us to rectify any data that we hold about you that is inaccurate or incomplete;
    8.1.5. The right to ask us to delete your data in certain circumstances;
    8.1.6. The right to ask us to restrict our processing of your data in certain circumstances;
    8.1.7. The right to object to our processing of your data in certain circumstances;
    8.1.8. In certain circumstances, the right to require us to give you the data we hold about you in a structured, commonly used and machine-readable format so that you can provide the data to another data controller.
    8.2. You can exercise any of the rights set out above, free of charge, by using any applicable methods set out in our communications with you, or by contacting us here.
    8.3. In respect of certain of the rights referred to above, your right may be qualified by the GDPR (which we will discuss with you following your request) or we may need more information from you, which we will ask you for following your request. We may ask you to provide further information in order to confirm your identity. Please also note that if you submit unfounded or excessive (for example repetitive) requests to exercise any of these rights, we reserve the right to make a reasonable charge for providing the requested information or taking the requested action, or to decline your request.
    8.4. You also have the right to lodge a complaint with the Information Commissioner’s Office ( if you are concerned that we are not respecting your rights under Data Protection Law. The Information Commissioner’s Office is the authority in the UK which is responsible for overseeing the application of, and enforcing, Data Protection Law.

    9. Accessing your data
    You have the right to obtain from us:
    9.1. Confirmation as to whether we are processing (including holding) personal data about you; and
    9.2. If we are processing personal data about you, you are entitled to be provided with:
    9.2.1. Information as to the purposes for which we process the data;
    9.2.2. Information as to the categories of the data that we are processing;
    9.2.3. Information as to the recipients or categories of recipients to whom the data has or will be disclosed;
    9.2.4. Information as to the envisaged period for which we will store the data, or the basis on which that period will be determined;
    9.2.5. A copy of the data (further copies are available at a reasonable charge, which we will inform you of should you request further copies). Please note that this right is subject to the rights of others in relation to their own personal data, meaning that we cannot disclose data to you if it would involve disclosing data about someone else.
    9.3. Please see section 8.2 above as to how to exercise your rights under this section 9. Section 8.2 applies in full to the exercise of these rights.

    10. Automated decisions
    We may, based on information that you provide or that we collect about you, make certain decisions on an automated basis. For example, we may send customers who shop with us regularly a periodic discount code. In certain circumstances, you have the right to object to such decisions being made on an automated basis, for example by having human intervention on our part in the decision-making process, by being able to express your point of view in relation to the decision or being able to contest the decision. If you do not want us to take such decisions on an automated basis, please see section 8.2 above. Section 8.2 applies in full to the exercise of these rights.

    11. Other websites
    Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

    12. Changes to this privacy notice
    Any changes we make to our privacy notice in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy notice.This Notice was last updated on 1st April 2022.

    13. Contact
    Questions, comments and requests regarding this privacy notice are welcomed and should be addressed to
Cookie Policy

What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. If your web browser settings allow it, any website may set its own cookies on your computer, but to protect your privacy your browser will only let a website read a cookie that it has set. A cookie will usually contain the domain of the website that has set it (e.g.,, etc.), the ‘lifetime’ of the cookie (how long it will be stored for), and the cookie’s value which is often a randomly generated unique string of letters and/or numbers. Because cookies are just text files, they cannot contain viruses or be used to access any personal information on your computer.


First-party and third-party cookies

A first-party cookie is one that is set by the website you are visiting, whereas a third-party cookie is one that is set by a website that may be providing content to the website you are visiting (for example, if you watch an embedded YouTube video on a website you are visiting, you may find that YouTube sets its own cookie). Remember that a website can only read its own cookies, so any third party websites cannot read the cookies set by the website you are visiting. Equally, the website you are visiting cannot read any cookies set by third party websites.

How does use cookies?

We use cookies on to enable various types of functionality and to better understand how people use our website. This enables us to offer you personalised ads/content and overall the best possible experience:

First-party cookies

These cookies are set by and can be read only by

Cookie name



This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.


Shopify installs this cookie to track landing pages.


This cookie is associated with Shopify's analytics suite.


This cookie is associated with Shopify's analytics suite.


This cookie is associated with Shopify's analytics suite.


This cookie is associated with Shopify's analytics suite.


The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.


Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.


This is a Shopify analytics cookie relating to marketing and referrals.


This is a Shopify analytics cookie relating to marketing and referrals.


Flickr sets this cookie to to track usage of photo galleries embedded from Flickr.


Necessary - Shopify sets this cookie to be used in connection with customer login.


Necessary - Shopify sets this cookie to remember the user’s country of origin and populate the correct transaction currency.


Necessary - Shopify sets this cookie to be used in connection with shopping cart.


Necessary - Shopify sets this cookie to enable secure online payment and checkout.


Necessary - Shopify sets this cookie to enable secure checkout and payment function on the website.


This cookie is placed by Pinterest Tag when the user cannot be matched. It contains a unique UUID to group actions across pages.


This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.


Third-party cookies

We will endeavour to keep the below list updated, however it may become out of date if the third parties alter the cookies they use.

Cookie set by

Cookie name(s)



Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. (Google)


This cookie is set only if you visit via an advert or sponsored link on Google’s search results. If you decide to buy something, this cookie is used to tell our Google AdWords advertising account that the click on the advert resulted in a sale. This helps us make better decisions about our marketing activity and display more relevant adverts.


c_user, datr, locale, lu, s, xs

If you choose to use the Facebook ‘like’ or ‘share’ buttons that can be found on some pages of, Facebook may set some or all of these cookies.


k, guest_id, _twitter_sess, original_referer, external_referer

If you choose to use the Twitter ‘tweet’ button that can be found on some pages of, Twitter may set some or all of these cookies.



s_vi, DH4puLeRqX6BpunfdurQO8Swi28, HaC80bwXscjqZ7KM6VOxULOB534, INSIDE_SEARCH_PARAMS, KHcl0EuY7AKSMgfvHl7J5E7hPtK, LANG, PUuuwWB0yFt3AzV9ACftsAxz2fO, SEGM, cookie_check, cwrClyrK4LoCV1fydGbAxiNL6iG, flow_back_cookie, login_email, navcmd, navlns, pNTcMTtQfrJuaJiwEnWXQ6yNxfq, s_pers, s_sess, Apache, TS6a0e62

If you choose to pay for your order using PayPal, you will be temporarily redirected to the PayPal website to login and confirm the payment. The PayPal website may set some or all of these cookies. As a PayPal user, you are advised to read PayPal’s cookie policy to understand where PayPal and/or its third- party partners may be setting additional cookies.


Pinterest user authentication cookie.

How to manage cookies on your computer or mobile device

If cookies aren't enabled on your computer you will still be able to browse, but your experience will be limited and you will not be able to add items to your bag and buy them.

Using your web browser’s settings you can view the cookies on your computer, remove all or some cookies and set rules on when to allow and not allow cookies to be set. For instructions on how to manage cookies in your particular web browser we recommend you visit (opens in a new window – please note that we cannot be held responsible for the content of external websites).

If you would like to know how to manage the cookies on your mobile phone, tablet or other mobile device we recommend that you check your device’s manual.