Welcome back!

New team, same mission

Welcome back, we're so excited to be here and for you to join us on this new journey together! Check out 'Our Story' for the full update.

We're Sustainable

Our mission is to provide modern, slow fashion items in both the clothing and sportswear market,
as well as footwear, also offering accessories, jewellery, homeware and books. With each product having full traceability so you can see where each item was made, how it was made, and by whom. Giving you a guilt-free, luxury and sustainable shopping experience.

Sustainable living

Know the Origin is one of the UK's first sustainable living hub, supporting ethical fashion, home, gifting, food, garden, stationary and the beauty industry for a more stylish and healthy planet. We bring together the very best sustainable clothing brands from around the world, and place ethical and sustainable practices at the heart of everything we do.

The days of a sustainable lifestyle being boring and drab are over! Know the Origin is here to provide you with stylish options for any eco friendly lifestyle. Our curated collection of eco-friendly clothing includes loungewear with figure-flattering contemporary design, practical and ethical workout wardrobe staples, and high end technical sportswear.

Sustainable Fashion

Welcome to the home of guilt-free and fabulous fashion. Know the Origin is your one stop shop for sustainable clothing. With sustainable sportswear, activewear and loungewear cherry-picked from the world's leading ethical clothing brands, we are leading the UK towards a more sustainable fashion industry.

From sustainable training gear and gym wear to ethical running clothes and yoga pants, we've got you covered. Our size inclusive range means there's something perfect for every body; so go ahead and smash those fitness goals while looking great and caring for the planet.

Ethical Living Brands

Each of the carefully selected ethical brands featured by Know the Origin shares our fierce commitment to protecting the planet and the communities who live on it. We want future generations to enjoy a better, greener, fairer world – and we believe that shopping ethical clothing, beauty, gifting and homeware from fair trade and sustainable brands, is a key part of achieving that goal.

Our partner brands also share our zest for sustainable life and healthy living. Happiness comes from within, and we encourage our customers to build healthier lifestyles while caring for the planet.

We carry well-known ethical clothing brands such as Organic Basics, Contur and Asquith as well as rising stars like DK Active who are taking sustainable clothing to a whole new level. It has never been easier to shop all of your favourite ethical clothing brands in one place, so start building up your ethical wardrobe today!

For our beauty and homeware brands, we carry names such as WYX and Green People, as well as Eco Living and So Eco who are helping us to make the switch to eco products to encourage a more sustainable lifestyle.

Ethical Inside & Out

You can choose how you want to make a difference when you shop with Know the Origin. Our filters allow you to find the brands and products which align most closely with your core values, so you can look and feel great in complete confidence, knowing that you're actively supporting positive change in the world.

Some of our brands operate circular economies and manufacture clothes from recycled fabrics, like cotton and polyester, or recycled plastic bottles to minimise virgin plastics. Some brands focus on reducing their chemical and carbon footprint by choosing sustainably-farmed organic cotton or other eco-friendly materials.

Some brands use natural cruelty-free vegan materials. Others prioritise full transparency around their production process and supply chain to ensure that all impacted communities enjoy safe working conditions and a fair living wage. Some plant trees while others fight forced labour. Some focus on natural materials while others reduce waste.

Simply filter by the values that matter to you the most. From vegan-friendly to UK-made, from recycled to fair trade, shop our extensive range to find ethical living that suit you inside and out.